Successful Change: Make It Fun

Here’s a clever clip from Fun Theory, an initiative of Volkswagon, that shows how changing people’s behaviour can be successful by making change fun. It’s called Piano Stairs and they succeeded in getting 66% more people to use the stairs instead of an escalator.

This would be great for me as I don’t have musical legs :)

[youtube clip_id=”2lXh2n0aPyw” width=”424″ height=”241″]

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