How to Lose Customers Without Really Trying: the A-Z Guide

$18.00   International
$18.00   Australia (Incl. GST %)
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Easy to read and entertaining e-book that shows you how to provide excellent customer service so your customers keep coming back.


More Information

In this e-book we take a humorous look at 26 typical mistakes businesses make in their customer service and provide over 100 very practical tips for avoiding those mistakes.

The 26 chapters are illustrated with cartoons and short stories about disastrous experiences customers have endured because of a lack of customer focus. We’re sure you either will recognise or have actually experienced some of these disasters yourself!

Throughout the e-book are also a number of quotations, containing practical customer service tips from famous business people.

An ideal resource for all those who want to create a successful customer service strategy for their business, or for managers who wants to improve customer service standards in their organisation.


  • 80 pages
  • 26 customer service mistakes covered
  • 104 practical tips
  • 26 cartoons
  • 26 short stories
  • 19 customer service quotes


Contents page, index of tips and hyperlinks on every page make it easy to use and quick to find what you are looking for on customer service.


What a wonderful little e-book! It's fun and easy to read, but full of useful information and tips. I love the illustrations and the sample conversations. This should be compulsory reading for everyone who deals with customers. (Christine Brown, Assistant Accountant, Trialia Foods Australia Pty Ltd)

What a great resource! While most of the information is common sense, having it all available in one easy to read guide has been invaluable. We all know that the first response that comes to mind when dealing with customers is not always the best response. So, now we have a number of alternatives to contemplate and practice before the next ‘challenge’ walks through the front door. (Mike Long, Director, MSLDesign, Publishing, Web & Graphic Design)

Sample Chapter

Why not read our sample chapter so you can get a flavour of this customer service tips e-book? You can then decide if ‘How To Lose Customers Without Really Trying – The A-Z Guide’ is for you.

Download Sample Chapter

Category E-Books
Publisher bjsemlogosquare-gif

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